4.13.2005

[Thing] Chevy Impala

i·ro·ny Audio pronunciation of "irony" ( P ) Pronunciation Key (r-n, r-)
n. pl. i·ro·nies

    1. The use of words to express something different from and often opposite to their literal meaning.
    2. An expression or utterance marked by a deliberate contrast between apparent and intended meaning.
    3. A literary style employing such contrasts for humorous or rhetorical effect. See Synonyms at wit1.
    1. Incongruity between what might be expected and what actually occurs: “Hyde noted the irony of Ireland's copying the nation she most hated” (Richard Kain).
    2. An occurrence, result, or circumstance notable for such incongruity. See Usage Note at ironic.
  1. Dramatic irony.
  2. Socratic irony.
(from http://www.dictionary.com)

I was pondedring this on my walk home from work today. This car seems have an upswing in popularity again and I just seemed to notice it more. I think it is a bit funny. The Chevy Impala has everything the African Impala doesn't, bulk, weight, poor turning, poor acceleration, inability to leap 10m in a single bound. So one is exactly like the other isn't.

Marketing types are responsible for this, and they need to stop.

1 comment:

AllThingsSpring said...

Which makes it a perfect dictionary example of:

"American Car"

Every time I see an Impala, all I think is 1) geez, did the folks who made that even study design? and 2) wow, looks like another police department didn't have enough money to buy the Crown Vicky, which is also a POS.

As for marketing-speak, thats one of our species' great abilities, to obfuscate something with pretty-sounding bs. Most of civilization would collapse if we started naming things with a certain integrity/honesty.